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Weis Markets Offers Better Mobile Experience via Upgraded Wireless Infrastructure

When partnering with Aruba, a Hewlett Packard Enterprise company, Sunbury, Pa.-based Weis Markets sought to ensure that its 23,000 store associates and 1,000 distribution and headquarters associates could purchase, inventory, select and place the correct products on store shelves. The company also aimed, from a sales and service perspective, to offer better in-store mobile experiences for customers, adopt more sophisticated app services (such as push notifications for offers), and gain insights into customers' behavior and needs using the new grocery technology. Although Weis Markets replaced its Cisco access points (APs) in 2014 and standardized on Aruba Wi-Fi companywide, the retailer determined that upgrading to Aruba’s Gigabit Wi-Fi Instant APs would provide more robust connectivity while reducing costs and helping the grocer support mobile-first shoppers and associates. With about 5,000 APs deployed in Instant mode across its 205-plus stores, distribution and warehouse centers, as well as its store support center in Sunbury, Weis Markets was able to simplify wireless infrastructure deployment and management, rather than placing a controller in every location. “Survivability was the primary driver for deploying Aruba Instant APs,” said Jacob Koch, manager of systems administration at Weis Markets. “As we grow, Aruba’s controllerless model allows us to quickly bring new stores online at a much lower cost.” Within its distribution centers, Weis Markets uses a combination of wireless headsets and Honeywell’s Vocollect over the Aruba network to enable a voice-controlled product-pick system that helps associates select products quickly and easily. The increased picking accuracy results in a higher percentage of correct product on store shelves, improving the overall efficiency of Weis Markets’ inventory processes and, ultimately, impacting the retailer’s sales positively. The addition of Aruba ClearPass for unified wired and wireless network access control (NAC) allows Weis Markets to differentiate among corporate, personal, guest and – in the future – Internet of Things devices on the network by adding more granular policy and management capabilities. Combined with Aruba AirWave network management, Weis Markets’ network administration team can make configuration changes and update software across all of their stores’ Instant APs quickly and easily, according to Koch.

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